IRVINE, Calif., (March 13, 2006) – Toyota Material Handling, U.S.A., Inc. (TMHU) today announced its lift trucks have been named number one in quality and value in an independent survey conducted by Reed Research Group. Toyota dominated the categories of quality and value for the second year in a row.

The annual survey of Modern Materials Handling magazine readers resulted in responses from more than 560 industry decision-makers involved in the purchasing of material handling equipment, products, technologies and services.

The goal of the study was to better understand the current condition, trends and practices in manufacturing, warehousing and distribution environments. Respondents represented companies from a wide range of industries, including fabricated metal products, wholesale trade, electronic equipment, food and beverages and retail trade.

“Toyota’s mission is to offer high-quality, durable and reliable products to its customers,” said Brett Wood, vice president of marketing, product planning and dealer development for TMHU. “It is an honor to be consistently rated number one by the people who use material handling equipment for their business needs.”

Toyota Material Handling, U.S.A., Inc. (TMHU), the number one selling lift truck supplier in the U.S. since 2002, is headquartered in Irvine, Calif., and offers a full line of high-quality lift trucks sold under the Toyota brand. Built on a reputation for excellence, Toyota is known for its quality, reliability and durability. In fact, third-party research indicates Toyota lift trucks rank highest in quality and value among the top competitors. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Manufacturing (TIEM) in Columbus, Ind. Most of the Toyota lift trucks sold in the United States are manufactured at TIEM.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-nine authorized Toyota Industrial Equipment dealers, with a total of 184 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts, service and financing. For more information on TMHU, please visit www.toyotaforklift.com or call 1-800-226-0009.